Conference Seminar: “DJ entertainment trends over the years and techniques to boost your recommendation rates.” By Roger Squire

Roger Squire & Alan Marshall Lifetime Achievement Award

(L-R) Alan Marshall and Roger Squire

“DJ entertainment trends over the years and techniques to boost your recommendation rates.”
By Roger Squire

For quite a while, the team here at the National Association of Disc Jockeys (NADJ) have been liaising with one of the industry stalwarts to bring him to the NADJ AGM & Conference 2015 as one of our seminar hosts. We are proud to announce that Roger Squire (pictured right with the NADJ Chairman, Alan Marshall) is heading to Sunderland on Sunday 26th April 2015 to present his personal insight into the changing trends of the DJ sector.  He is also going to outline his tried and trusted ways of boosting DJ recommendation rates.

Roger spent over 20 years being heavily involved in the mobile discotheque market up until the late 1980s.   He is, once again, taking a deep interest in our market and has been researching current DJ entertainment trends.  Part of his presentation will focus on the changing nature of the mobile disco business today and the newer forms of musical entertainment that you now have to beat to remain fully booked.

So, what is Roger bringing to the table?  Well, his original mobile disco entertainment business expanded rapidly due solely to his obsessive focus on maximising the recommendation rate derived, from each and every booking undertaken.  At the peak of his Mobile DJ business, he was handling over 3,000 events each year.

Roger told us: “I care passionately about DJs enjoying the maximum success in today’s marketplace.  I want to share with the NADJ Conference delegates the techniques that I used to build my original business. I have now updated these techniques to fit in with the 2015 entertainment marketplace.  My main objective will be to help todays DJs greatly increase their own rate of gaining more recommendation bookings.”

For those of you who read Pro Mobile from cover to cover, you may have noticed that Roger now writes for the publication.  He has a new series of articles just started under the banner “The Adventures of a Mobile Disco Pioneer.”  If you’ve read the current story, you will get an idea that being a dealer of sound and lighting equipment and sourcing products overseas isn’t as easy as you may think.  He tells of how he was hounded by local police on a buying trip abroad and forced to upgrade his hotel as well as being kidnapped in Manila by two female students.  This probably wasn’t what Roger had in mind when he set out on that journey to buy low cost strobe lighting from Taiwan.

Our team were over the moon that while negotiating for Roger to present a seminar at the NADJ AGM & Conference this year, he was secretly being lined up for a Lifetime Achievement Award from Pro Mobile magazine for his many years of pioneering work in the early days of the DJ and mobile disco entertainment sector.

We hope that you can make it to the National Glass Centre on Sunday 26th April 2015 to listen to wise advice and guidance from someone who was the key player in launching and then expanding the UK’s mobile disco business in the 60s, 70s and 80s. Roger has now adapted his “recommendation winning” techniques to the 2015 DJ market and is looking forward very much to sharing his knowledge and seeing you all.